FIND TRUE EXCELLENCE
Success has come at a cost. The grind of prioritising business over health has left you running on empty - stressed, fatigued, and unable to truly enjoy the success you've fought so hard to achieve. The paradox is clear: by neglecting personal health and well-being, you're unknowingly limiting your ability to excel further, shackling your potential and leaving relationships strained. Unmanaged stress and burnout are silently undermining your success, eroding not only your professional output but your sense of purpose and fulfilment.The Upper Echelon is your pathway to reclaiming that lost balance. Through a holistic, data-driven approach - including advanced assessments like DEXA scans, psychometric profiling, neurotyping, and blood tests - combined with tailored recovery protocols and 1-on-1 consultations with a productivity specialist, this service is designed to revitalise your performance.It’s time to realign your priorities, find new meaning in both your work and personal life, and become a true high performer - one who thrives, not just survives.
who am i?
I'm Will.For the last 10 years, I’ve balanced a demanding scientific career, competitive bodybuilding, contact sports, and the challenge of running multiple businesses simultaneously. I understand what it’s like to be pulled in multiple directions, where every day is a battle to prioritise health, performance, and success. I’ve lived it. I live it.I hold multiple degrees (FdSc, BSc, 2 x MSc, PhD [near completion]) spanning molecular biology and performance nutrition, and I’ve spent over a decade coaching top-tier athletes and high-pressure professionals across the globe. From special forces operators to business executives, I've helped unlock the potential they weren't even aware that they had.My approach is simple: no shortcuts, no excuses - just the hard work that drives real results. I believe in focusing on the process over the product.My role as a coach isn't to give you some kind of secret 'formula' or 'algorithm', but to teach you how to navigate similar pressures; to seek, embrace and balance your more than you ever thought possible. Together, we’ll elevate your performance in every area of your life.
neurotyping
An advanced methodology that uses insights from neuroscience to tailor training and nutrition strategies based on an individual's unique neurological profile. Understanding your unique neurotransmitter dominance and sensitivities (e.g. dopamine and serotonin) and how they influence behaviour, motivation, and stress responses, allows for hyperpersonalisation of training programs, nutritional strategies and more to optimise performance, recovery, and adherence to an unprecedented extent.
psychometric profiling
Using advanced psychometric analyses to personalise training and nutrition strategies by assessing behavioural tendencies across four primary psychological dimensions. Understanding these key psychological biases enables a tailored approach aligned with your natural psychology, maximising results while reducing friction and stress, ensuring a program that is both sustainable and seamlessly integrated into your lifestyle. Some profiles may be better suited towards more dynamic, competitive, high-intensity workouts with challenge-based outcomes, whereas others may find focusing on creating a steadier, more incremental routine, focused on mastery and refinement. This not only enhances engagement, adherence and physical performance, but also optimises energy, focus, and resilience; supporting better professional performance and productivity, ultimately leading to greater financial success.
recovery suite
This elite, precision-engineered service is designed for high performers seeking to enhance their recovery and unlock their full potential. The suite includes advanced sleep analysis using cutting edge smart wearables (provided) - Apple Watch or Oura Ring - , offering continuous insights into sleep patterns. We will conduct a thorough audit of sleep behaviours, routines, and environments, including a review of your sleep hygiene and bedroom optimisation. Additionally, standardised stress tests used in clinical settings, will provide a structured assessment of mental stressors. Repeated at regular intervals, these assessments inform tailored recovery and supplementation optimisation strategies, minimising stress, while improving both physical and mental recovery; elevating both physical and business performance.
PERFORMANCE PROGRAMMING
The Upper Echelon redefines personalised fitness and nutrition coaching for high performers. Unlike standard online programs, we utilise cutting-edge assessments, including neurotyping and DISC profiling, combined with comprehensive audits of your professional and personal commitments, to deliver a truly bespoke experience.Every aspect of your training and nutrition plan is meticulously tailored to your unique psychological profile, lifestyle, and performance demands. We focus on maximising efficiency, ensuring that every workout and dietary recommendation aligns with your goals and time-constrained commitments; whether you're leading in the boardroom or closing intercontinental collaborations. Efficacy and long-term sustainability are at the forefront of The Upper Echelon's approach, enabling you to optimise your physical and mental performance without compromising your demanding schedule.Tailored. Precise. Uncompromising.Welcome to coaching at the highest level.
